Every customer you book a flight for is about to have the same problem: their phone will cost them money the moment they land, or it will not work at all. You are already selling them the trip. Selling them the data is the shortest add-on in travel — there is no stock, no supplier lead time, and nothing to physically hand over.
The only real question is which of the two models fits your agency.
Model one: recommend and earn commission
You send the customer a link. They buy in their own name, on our site, with their own card. You are paid a percentage of what they spend.
- 5–20% per order, including repeat purchases — and travellers do repeat, because the next trip needs another plan.
- A 30-day window. They do not have to buy the same day they click.
- Monthly payouts to a bank account or Wise.
- No money up front, no refunds to handle, no support. If the customer has a problem they come to us.
This suits agencies who want the revenue without adding an operational step. It is live in about two minutes and the only thing you have to remember is to use your own link.
Model two: buy at wholesale and sell as your own
You buy plans below retail and sell them under your own brand, at your own price. The margin is the difference, and you set it.
- Your brand, your price. The customer buys from you, not from us.
- Through an API or a WordPress plugin, so it can sit inside the booking flow you already have.
- You own the customer relationship — and the support that comes with it.
This suits travel platforms, OTAs and operators with enough volume that a few points of margin matter more than the convenience.
A simple way to choose: if you are sending fewer than a few dozen travellers a month, take the commission — the admin of reselling will cost you more than the extra margin. Above that, wholesale starts to win, and it wins faster if you already have a checkout of your own.
The maths, with real numbers
Travel eSIM orders are small and frequent rather than large and rare. Plans start around $3.29 and a typical traveller spends somewhere in the low teens. That has two consequences worth understanding before you model this.
First, no single sale is interesting. A 10% commission on a $14 order is $1.40. Nobody builds a business on that one sale.
Second, the attach rate is what matters. If you book 300 trips a month and a third of those travellers buy data through you, that is 100 orders. The same $1.40 becomes a monthly figure that arrives whether or not you did anything that month, and it repeats on their next trip because the cookie, the habit, or your own checkout brings them back.
So the lever is not the rate. It is where you put the offer — which is the subject of adding eSIM to a flight booking.
What you do not have to worry about
- Stock. There is none. A plan is provisioned when it is bought.
- Delivery. A QR code by email, minutes after payment.
- Returns. An unused eSIM has not started; there is no physical item to get back.
- Coverage questions. 200+ countries and regions, with per-destination pages you can link to directly.
Pick the model that fits your agency.
Commission if you want revenue with no operations. Wholesale if you want margin and your own brand. Applications are reviewed within a day.
Frequently asked
Can I do both? Start on commission while you test demand, move to wholesale when the volume justifies it. Most agencies should.
Do I need a website? For commission, no — a link works in an email, a WhatsApp group or a printed QR code. For wholesale, you need somewhere to sell.
When am I paid? Monthly, to a bank account or Wise, with a live dashboard showing clicks, orders and earnings in between.